COMMUNICATION AND MEDIA BA

Level of qualification:

bachelor (BA)

Duration of study program:

6 semesters (3 years) full-time program

Specializations/Majors:

- media informatics

The Course

The purpose of the Communication and Media BA programme is to provide overall knowledge to the students about the communication processes going on in relation to various scenes of the society, the identification of the problems and confusion emerging during the course of communication, the methods of solution, the conditions of effective communication with special attention to the communication channels, the agents of communication and the effects of messages. Moreover its purpose is to transfer applicable knowledge about the technological background of communication in the media space. 
 

The graduated student of Communication and Media BA Course is able to

interpret the existing communication theories in a synthesizing way, he can make a distinction in the communicational stages and as a result of that he is able to choose the tools and methods needed for the communication in the relevant scene and the appropriate genre of the message. He is able to analyze the message of others, to recognise the hidden meaning, to argue for his point of view. Moreover he is also able to see through the fundamental aspects and principles of the media, to apply most of the media technological tools and programs, to create programs, advertisements in a self-dependant way or in team-work and to identify the technological tools of communication materials produced by others.

Future (Career) Prospects:

Effectice communication is one of the essential conditions of the prosperousness of the economy, so our graduated students who are not only familiar with the operational process of the organisational communication, but who can put it in practice in the appropriate way, have good prospects in the labour market. The jobs that can be filled up with this qualification are as follows: web designer, media technician, , manager of public relations, manager of marketing and marketing communication department, manager or coworker of a communication agency, etc.

Content and Structure:

The total number of credit points to be acquired is 210 credit points. It is made of completing 30 credits in every semester. The foundation studies take place in the first 3 semesters. During the program the moduls put great emphasis on the following areas: learning social sciences, the development of communicational skills and the study of communicational theories.
In the second year the modules introduce the regulation and the specific fields of communication, and the modules of specialisation and of electives, which include the development of the students’ theoretical and practical knowledge. In this phase of the program the students are obliged to complete the modules of the specialisation successfully, and to do two practical internships in the fifth and the sixth semesters. Furthermore in the sixth semester they are expected to write their theses. 

Preparatory Course

The preparatory course is designed to help students to develop and strengthen their skills being essential to successfully pursue the courses of the bachelor study program chosen by them at our college in English.
The program lasts two semesters (1 academic year) and offers intensive training in language studies (standard and professional English, Hungarian), intercultural communication, professional preparatory courses.
Core Modules: English language, Listening comprehension, Hungarian language, Professional basic English language knowledge, Intercultural Communication, Project Management, Preparatory courses in the professional subjects of their future bachelor study program (such as Preparatory Mathematics, Physics, Management, Economics, Communication Technology and Informatics.

Advancement to the Bachelor Course

All those students who pass the progress tests and fulfill the requirements of the preparatory course can automatically begin their studies in the first semester of the bachelor program chosen by them at the College of Dunaújváros.